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Market Overview
The Australia advertising market was valued at USD 21.7 Billion in 2025 and is projected to reach USD 27.8 Billion by 2034. The market is expected to grow at a CAGR of 2.83% during the forecast period from 2026 to 2034. Key drivers include digital transformation, increased social media influencer marketing, growth of e-commerce, programmatic advertising, video and mobile ad formats, and an emphasis on sustainability. For detailed insights, exploring the Australia Advertising Market is recommended.
https://www.imarcgroup.com/australia-advertising-market
- AI enhances targeted advertising campaigns through predictive analytics, improving the accuracy of audience segmentation.
- Government initiatives promoting digital literacy assist advertisers in adopting AI-driven marketing strategies.
- Companies like QMS are leveraging AI-powered TV audience data for more effective cross-platform advertising.
- AI-driven programmatic advertising automates media buying, increasing efficiency and reducing costs.
- The integration of AI in content creation enables faster generation of personalized ads responding to real-time consumer behavior.
- AI tools support voice-search optimization and hyper-personalization while adhering to tightening data privacy regulations.
Market Growth Factors
Political and government advertising is a major influence on the Australia advertising market․ The high spending on advertising during election campaigns, and government-funded campaigns that promote health, safety and economic activity, considerably increase television, print and digital media advertising․ For example, during the COVID-19 pandemic, government ad spending on public health messages showed the sector's responsiveness to social needs․ Continued public information campaigns provide a floor for ad spending when private ad spending is slow․
Another strong growth driver was the continued growth of video streaming and OTT services․ In particular, Australians were consuming more video on demand via services such as YouTube, Netflix (including the new ad-supported tier), Kayo and BVOD services such as 7plus and 9Now, which was resulting in advertisers shifting advertising spend to connected TV and OTT․ With advertising-supported niches using micro-targeted data, this format has gained popularity with younger and cord-cutting viewers․ Mobile and smart TV usage is also further helping growth in this area․
Australian brands are increasing their commitment to cause marketing, with consumers increasingly gravitating towards brands that invest in sustainability, inclusivity, mental health, reconciliation with Indigenous Australians and supporting local communities․ This is creating an emotional connection and long-lasting affinity with key cohorts, including Gen Z and millennials, who place heightened importance on environmental, social and ethical issues․ As a driver of creativity and trust, purpose is an important pillar of growth for B2C and B2B brands․
Market Segmentation
Type Insights:
- Television Advertising
- Print Advertising
- Newspaper Advertising
- Magazine Advertising
- Radio Advertising
- Outdoor Advertising
- Internet Advertising
- Search Advertising
- Display Advertising
- Classified Advertising
- Video Advertising
- Mobile Advertising
- Cinema Advertising
- Australia Capital Territory & New South Wales
- Victoria & Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
- QMS
- Samba TV
- Tinder
- Match Media Group
- Campbell Pacific Media & Partners (CPM)
- March 2024: QMS launched Australia’s first Digital Out-of-Home (DOOH) and TV partnership with Samba TV, enhancing TV campaign reach and effectiveness through advanced audience data and omni-screen measurement, accelerating digital convergence in advertising.
- August 2024: Tinder and Match Media Group formed a strategic partnership with Campbell Pacific Media & Partners (CPM) in Australia. CPM was appointed as the exclusive sales consultant for both companies, focusing on managing advertising and paid partnerships on the Tinder platform, driving targeted digital ad growth.
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About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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