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Market Overview
The Australia dietary supplements market was valued at USD 3.59 Billion in 2024 and is projected to grow to USD 6.95 Billion by 2033. This expansion reflects a compound annual growth rate (CAGR) of 7.62% during the forecast period from 2025 to 2033. The market growth is attributed to increasing health awareness, an aging population, and rising disposable incomes. Consumers are proactively seeking supplements for preventive healthcare and targeted wellness.
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How AI is Reshaping the Future of Australia Dietary Supplements Market:
- AI-driven personalized nutrition plans are gaining traction, enabling customized supplement protocols based on individual biomarkers, genetics, and lifestyle data.
- Integration of AI with biotechnology and at-home diagnostic kits facilitates accurate health profiling, fueling the demand for tailored supplements especially among millennials and Gen Z.
- Companies are leveraging AI to offer subscription-based supplement delivery services and app-based recommendations, enhancing consumer engagement and retention.
- AI analytics optimize supply chains and procurement strategies, addressing challenges like rising raw material costs and regulatory compliance.
- Advanced AI algorithms support research in identifying bioactive compounds like activated phenolics for skin health supplements, improving product efficacy.
- AI-powered digital marketing helps direct-to-consumer brands expand their reach and target segments such as seniors, fitness enthusiasts, and children effectively.
Australia Dietary Supplements Market Growth Factors
The growing health consciousness among Australians significantly drives the dietary supplements market. Consumers have shifted towards preventive care, increasingly integrating supplements such as multivitamins, probiotics, and herbal mixtures into daily routines to maintain immunity, energy, digestion, and mental clarity. This behavioral change is supported by widespread access to health information via social media and public campaigns. The availability of health-oriented products both in stores and online further bolsters this trend. Younger adults especially emphasize wellness culture, representing a sustained and expanding consumer base for dietary supplements.
Australia's aging population is a major determinant of dietary supplement demand. With rising life expectancy, older adults seek supplements to support joint flexibility, bone density, cardiovascular health, and cognitive functions. Ingredients like calcium, omega-3 fatty acids, vitamin D, and coenzyme Q10 are particularly favored in this demographic. Many elderly individuals combine supplements with prescribed medications to address age-related deficiencies and maintain independence. This demographic influence is expected to shape the market trajectory toward healthy aging solutions.
Busy lifestyles prevalent among modern Australians contribute notably to supplement uptake. Time constraints and irregular eating habits have led many working professionals and students to rely on supplements such as multivitamins, energy boosters, protein powders, and meal replacements to fill nutritional gaps. Convenience is a crucial factor, with demand growing for innovative supplement formats like gummies, effervescents, and ready-to-drink solutions. As lifestyle pressures remain high, the market for practical, portable nutritional products continues to expand.
Australia Dietary Supplements Market Segmentation
Product Type Insights:
- Vitamin and Mineral Dietary Supplements
- Herbal Dietary Supplements
- Protein Dietary Supplements
- Others
- Tablets
- Capsules
- Powders
- Liquids
- Soft Gels
- Gel Caps
- Pharmacies and Drug Stores
- Supermarkets and Hypermarkets
- Online Channels
- Others
- Additional Supplements
- Medicinal Supplement
- Sports Nutrition
- Infant
- Children
- Adults
- Pregnant Women
- Old-Aged
- Australia Capital Territory & New South Wales
- Victoria & Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
- Abbott Nutrition
- Amway Corp.
- Bayer AG
- BioGaia Australia
- Blackmores Group
- Bulk Nutrients
- Lipa Pharmaceuticals
- Nature's Sunshine Products of Australia Pty Ltd
- NOW Health Group, Inc.
- Nu Skin Pacific
- Swisse Wellness Pty Ltd
- Vitaco
- March 2025: Australian brand Vincent launched a four-step beauty regimen in the U.S., combining skincare and dietary supplements with activated phenolics from Australian apples, targeting the "beauty from within" trend and promising 93% absorption rates.
- January 2025: Abbott introduced PROTALITY™, a protein nutrition shake delivering 30g protein with 25 vitamins and minerals, designed to support adults at risk of muscle loss, including GLP-1 medication users and bariatric patients.
- July 2025: Nutritional Growth Solutions (NGS) partnered with The Healthy Chef® to produce and distribute 28 women’s health products in the U.S. and Canada, with projected revenue exceeding USD 1.5 Million in the first year.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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