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The latest report by IMARC Group, “Australia Quick Service Restaurants Market Size, Share, Trends and Forecast by Cuisine, Outlet, Location, and Region, 2025-2033,” provides an in-depth analysis of the Australia quick service restaurants (QSR) market. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The Australia quick service restaurants market size reached USD 23.5 billion in 2024 is projected to grow to USD 53.1 billion by 2033, exhibiting a CAGR of 8.80% during the forecast period.
Report Attributes and Key Statistics:
| Report Attribute | Key Statistics |
| Base Year | 2024 |
| Forecast Years | 2025-2033 |
| Historical Years | 2019-2024 |
| Market Size in 2024 | USD 23.5 Billion |
| Market Forecast in 2033 | USD 53.1 Billion |
| Market Growth Rate 2025-2033 | 8.80% |
Australia Quick Service Restaurants Market Overview:
The Australian quick service restaurant (QSR) market is thriving as international investments and changing consumer preferences reshape the competitive landscape. Companies are expanding their brand portfolios and using technology to improve efficiency and customer experiences. Government support for business innovation and rising urbanization are increasing the demand for convenient dining options. As the market embraces digital ordering, delivery platforms, and varied menus, QSRs are adapting to the needs of a multicultural population that values convenience.
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Australia Quick Service Restaurants Market Trends and Drivers:
The market is seeing a rise in international investments, with global players acquiring and growing local brands to enhance growth. Companies are diversifying their menus and introducing new dining formats to match changing consumer tastes. The use of mobile ordering, delivery apps, and contactless payment solutions is changing the customer journey. Partnerships between QSRs and third-party delivery services are broadening market reach. Additionally, sustainability initiatives and healthier menu options are becoming more popular with health-conscious consumers.
The market is driven by higher disposable incomes, urbanization, and a preference for organized food outlets. Increased demand for convenience and quick meals is expanding delivery and takeaway models. Technological advancements like loyalty apps and drive-thru innovations are improving customer engagement. International investments are bringing capital, better management practices, and more efficient supply chains, further supporting market growth. The competitive environments encourage innovation, with brands striving to stand out with unique offerings and better customer experiences.
Market Challenges and Opportunities:
The Australian QSR industry is highly competitive, particularly in saturated categories like burgers, where McDonald's and Hungry Jack's dominate. New and smaller players face difficulty differentiating amid rising operating costs and strong consumer price sensitivity. Increasing demand for healthier menu options challenges traditional fast-food models, requiring investment in recipe reformulation and marketing. Regulatory requirements around nutrition transparency, labor costs, and sustainability further pressure margins. Additionally, post-pandemic shifts in consumer habits—less dine-in traffic, more delivery demand—have changed revenue structures. Competition from supermarkets' ready-to-eat meals and delivery-only “ghost kitchens” further intensifies the challenge for traditional QSR operators.
The market is forecast to grow significantly, reaching over USD 53 billion by 2033, driven by evolving consumer behavior and digital adoption. Rising urbanization, suburban expansion, and hybrid work lifestyles create opportunities for QSR chains to expand into new locations beyond central business districts. Technology integration—AI ordering, mobile apps, loyalty programs, and contactless payments—enhances convenience and customer engagement. Health-conscious consumers are also fueling demand for plant-based, customizable, and sustainably sourced menu options, providing avenues for innovation. Additionally, the shift toward eco-friendly packaging and sustainable practices allows brands to align with ethical preferences, differentiating themselves in a crowded marketplace.
Australia Quick Service Restaurants Key Growth Drivers:
- Rising international investments and brand acquisitions
- Growing consumer demand for diverse and convenient dining options
- Expansion of digital ordering, delivery, and contactless technologies
- Diversification of brand portfolios and menu offerings
- Intensifying competition and operational innovation
- Comprehensive market size and forecast analysis for 2024-2033
- In-depth segmentation by cuisine, outlet type, and location
- Detailed competitive landscape with profiles of major companies
- Analysis of key trends, growth drivers, and challenges
- Regional insights for all major Australian states and territories
- Customization options and post-sale analyst support
Cuisine:
- Bakeries
- Burger
- Ice Cream
- Meat-based Cuisines
- Pizza
- Others
- Chained Outlets
- Independent Outlets
- Leisure
- Lodging
- Retail
- Standalone
- Travel
- Australia Capital Territory & New South Wales
- Victoria & Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
Major Competitors in Australia's QSR Market
- McDonald's
- Hungry Jack's (Burger King)
- KFC
- Domino's Pizza
- Red Rooster
- Oporto
- Guzman and Gomez
- Zambrero
- El Jannah
- Grilled
- Noodle Box
- Betty's Burgers
- Pappa Flock's Expansion (August 16, 2025): The Sydney-founded chicken chain opened its first Queensland outlet at Westfield Chermside in Brisbane. With over 450 guests on opening day—a strong show of demand—this marks its tenth outlet and first move outside Sydney. Plans are already in motion for a second Queensland location in Mt Gravatt.
- McDonald's Australia Strategy : McDonald's continues to innovate and grow aggressively:
- It is launching 30–50 new restaurants within the coming year , with strong emphasis on expansion in Perth.
- To address cost-of-living challenges, it introduced a 12-month price lock on select menu items—such as the McSmart Meal at A$6.95 and $2 burgers.
- These initiatives are aimed at retaining competitiveness amid mounting pressure from rivals like Guzman y Gomez, Grill'd, KFC, and Domino's.
- Collins Foods Exits Taco Bell (April 2025):
- Collins Foods announced plans to exit its underperforming Taco Bell operations in Australia, which currently include 27 outlets.
- The company is negotiating with Yum Brands on the license and will shift its focus toward expanding the KFC brand in Germany, where it anticipates stronger growth opportunities.
- The restructuring comes after Taco Bell's same-store sales dropped by 0.3%, while rivals like Guzman y Gomez saw Y/Y growth of 9.4%.
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