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The latest report by IMARC Group, " Australia Software Development Market Size, Share, Trends and Forecast by Language, Demand, Deployment Type, Business Size, End-Use Industry, and Region, 2025-2033 ," provides an in-depth analysis of the Australia software development market. The report also includes competitor and regional insights, along with a segmental breakdown. The Australia software development market size reached USD 3.25 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 17.15 Billion by 2033, exhibiting a growth rate (CAGR) of 18.70% during 2025-2033.
| Report Attribute | Key Statistics |
| Base Year | 2024 |
| Forecast Years | 2025-2033 |
| Historical Years | 2019-2024 |
| Market Size in 2024 | USD 3.25 Billion |
| Market Forecast in 2033 | USD 17.15 Billion |
| Market Growth Rate (2025-2033) | 18.70% |
Australia Software Development Market Overview:
The Australian software development market is expanding quickly, driven by rapid changes in technology and the rising use of innovative solutions. The country's robust IT infrastructure, skilled workforce, and solid government support play key roles in market growth. Companies are focusing on customized software solutions to improve operational efficiency and customer experiences. The development landscape is changing with more investments in tech startups. As Australia aims to lead in the tech economy, the demand for various software applications in finance, healthcare, and government is increasing, with a focus on open-source solutions for developers and service providers.
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Australia Software Development Market Trends and Drivers:
A major trend is the growing use of AI capabilities and machine learning in software applications, which support analytics and automation. Adopting cloud computing is becoming standard, with consolidated and microservice architectures in use. There is also a rising need for no-code and low-code platforms that enable faster application development. Growing concerns about cybersecurity are now being integrated into software development processes from the beginning. Another key trend is the adoption of DevOps practices and continuous integration/continuous delivery (CI/CD) among Australian companies. The sector is also seeing greater attention towards creating applications for edge computing to support the Internet of Things (IoT).
Factors driving market growth include Australia's multi-billion dollar investment in software innovation. The rapid transition to remote work has increased the demand for collaborative tools and business applications. Testing and regulatory compliance are essential for local market growth. The rise of e-commerce is creating a need for modern retail applications. Innovations in healthcare technology are generating demand for specialized software. The fintech boom and open financial management create a need for new currency applications. Australian firms are making significant investments to improve customer engagement through advanced software practices.
Challenges and Opportunities:
The software development market in Australia faces challenges from skill shortages, especially in AI, cybersecurity, and cloud expertise, as well as rising labor costs. Fragmented procurement practices in public and private sectors slow down project rollouts. However, the growing digital transformation across industries creates a wide range of software needs. Demand for custom enterprise solutions, fintech applications, and e-commerce platforms is increasing. Remote work allows companies to access global talent, while rising investments in research and development and government digital services create new project opportunities. Adopting agile methodologies and cloud-native architectures can enhance delivery efficiency. Niche vendors focusing on cybersecurity and AI-driven applications are well-positioned to gain a competitive advantage.
Market Key Growth Drivers:
- Rapid digital transformation across industries.
- Rising adoption of SaaS business models.
- Growth in fintech and e-commerce platforms.
- Government support through R&D incentives and digital policies.
- Increasing use of AI, IoT, and cloud technologies.
- Demand for remote work and collaboration tools.
- Rising need for robust cybersecurity solutions.
- Strong local tech talent and startup ecosystem.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on language, demand, deployment type, business size, and end-use industry.
Language Insights:
- JavaScript
- Java
- Python
- SQL
- Go
- PHP
- C/C++
- PERL
- Android
- iOS
- Scala
- Ruby
- LISA
- Others
- In-house on Payroll
- Hired from Secondment Providers
- Hired Freelancers
- Fully Outsourced
- On-premises
- Cloud
- Small and Medium Business
- Enterprise
- Government
- Banking and Financial Institutions
- Insurance Companies
- Media and Entertainment
- Government
- Defense
- Telecommunication
- Automotive
- Consumer Goods and Retail
- Healthcare
- Manufacturing
- Others
- Australia Capital Territory & New South Wales
- Victoria & Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
Here are the key competitors in the Australia Software Development Market:
- Atlassian
- WiseTech Global
- TechnologyOne
- MYOB
- Reckon
- Iress
- Canva
- Simpro
- Thoughtworks
- Outware Mobile
- Bilue
- Mobiquity
- July 16, 2025 : Greenroom Robotics, an Australian AI startup, received an AUKUS exemption license allowing collaboration with US and UK defense partners. This milestone accelerates the development of autonomous navigation software for maritime and security applications.
- July 2025 : Canva finalized its acquisition of Affinity, a UK-based design software company, to strengthen its capabilities for professional designers. This strategic move comes ahead of Canva's anticipated IPO and supports its goal of enhancing its premium offerings.
- February 2025 : Australia's tech job market is shifting, with traditional software development roles declining and demand rising for AI-related positions. This trend reflects a broader transition toward automation, prompting calls for educational and workforce development programs to adapt rapidly.
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About Us:
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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